Why use Bing Ads?

Bing is Microsoft’s search engine—an alternative to Google. It is the default Windows search engine on hundreds of millions of Microsoft products.

That means that there’s a lot of people using Bing every single day—the same people who could be looking for your products or services.

And, according to Microsoft:

Bing users spend 36% more money online when shopping from their desktop computers than the average internet searcher.

137 million people use the search engine.

There are 6 billion searches on the platform every month.

Nearly 35% of all online searches in the U.S. are done on Bing.

Most importantly, Bing Ads reach 63 million searchers that aren’t reached with Google AdWords. So if you aren’t using Bing Ads, that’s a substantial amount of missed opportunity.